The 4C Association, announces its first visible and measurable results in improving social, environmental and economic conditions of the coffee sector. The 4C Association demonstrates that it is ready to set annual targets for continuous improvements and to increase the share of coffee produced under 4C Criteria.

On April 18 and 19, 2007, members of the recently established 4C Association met for its first General Assembly in London, UK. The 4C is, by then, the product of four years of intense multi-stakeholder dialogue, field work and concept testing with a vast network of interested parties and experts. In bringing together the three key groups within the global coffee community – the farmers, the coffee trade and companies, and NGOs and trade unions – the 4C thus creates a platform that is hopeful in its mission, unique in its representation and unparalleled in its scope.