Our Mission & Our Vision

Our Vision

The 4C Association aims to unite all relevant coffee stakeholders in working towards the improvement of the economic, social and environmental conditions of coffee production and processing to build a thriving, sustainable sector for generations to come.


Our Mission

The 4C Association is the leading multi-stakeholder sustainable coffee platform, guiding the mainstream sector toward more sustainable production in a pre-competitive arena where all relevant stakeholders are enabled to participate.

Farmer and agricultural extensionist at FNC 4C Unit in Colombia. In the 4C Units (producer groups), farmers learn how to grow and process their coffee in a more sustainable way.